Kenye Pierce is the designer and owner of Red Velvet Paperie, a sassy, fun and chic online stationery and gift boutique who caters mostly to women who absolutely love what they do every day and have a thing for cute paper goods, apparel, and accessories! Through Red Velvet Paperie, Kenye is able to create sassy and fun designs for coffee mugs, journals, t-shirts as well as stationery to keep you organized from day to day.
Red Velvet Paperie has been featured and recognized by over a dozen top media outlets and lifestyle blogs in the United States including Essence Magazine and HBCU Buzz.
I saw a NEED for functional and motivational stationery items to help keep girl bosses organized. So I CREATED a line of products that served its purpose.
How did you get started in your business?
In addition to being a boutique stationery owner, I am a graphic and website designer at Red Velvet Ink. Through helping women entrepreneurs build their brand through great typography, color and design I saw a need for functional and motivational stationery items to help keep girl bosses organized. So I created a line of products that served its purpose as being motivational and functional with a little sass!
What are the plans that you had for your business when you first started?
When I first started, I had plans to only sell as part of my graphic design business Red Velvet Ink but after a couple of months, the business quickly grew and now stands as its own business and brand.
What are the daily/weekly/monthly tasks that guaranteed the execution of your plan?
Establishing an effective social media campaign to get the word out about my business.
What does your business teach individuals?
My sassy and motivational products are just a reminder that being a girl boss is hard work but so rewarding!
What is the 1 signature thing that makes your business stand out from others?
I believe the one thing that makes my business stand out from others is that I cater specifically to women who are about their hustle! Who likes to stay organized and appreciates great stationery and quality products.
What has been your biggest highlight of being in business so far?
Getting noticed by large publications such as Essence Magazine, Sesi Magazine, and HBCU Buzz.
What would 1 bit of advice that you would give to someone thinking about starting a business be?
Do not sit on your ideas put them in motion. Do your research. Plan and execute.
In 5 years from now, where do you see your business?
In 5 years, I would like for Red Velvet Paperie to have its own manufacturing warehouse and to be a local brand name in stores across America like Target and Urban Outfitters.
What is 1 fun tidbit about yourself that you would like to share?
Hmmm let’s see, I absolutely love fashion and beauty products. I actually used to be a fashion and beauty blogger back in the day as well as a stylist for The Limited. Fun times!!
Can you give us some deets’ on some of your upcoming business plans?
I don’t want to give too much details but the Spring 2017 collection of Red Velvet Paperie will release March 1st and will entail a lot more sassiness as well as some new things you can use in the office!
Are there any other business gems that you would like to share about your business experiences, plans, or lessons?
Just don’t give up on your dreams. Some things you put in rotation may be an epic fail but that doesn’t mean you should get discouraged and quit altogether. That’s how you learn from your mistakes.
Get to know more about this CEO with Priceless Plans?
Visit her site: www.shopredvelvetpaperie.com
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