Charisma Adams is a wife, mother, author and audacious follower of Jesus. She is the founder of Faith & Flyness, a women’s ministry on a mission to take over the world for Christ one stiletto at a time. As a serial entrepreneur who has both failed and succeeded tremendously in business at expensive costs to her health and family, Charisma is finally learning to be spirit led, not success driven. Her life’s work is now focused on leading women on a passage of enjoying Faith + Family + Fierce Living.
I figured out my business model and created a monetization plan, to move this from a part-time passion to a full-fledged operating business. – Charisma Adams
What is the name of your business, what do you do in business and how long have you been in business?
Faith & Flyness. We are a community created to provide modern women with a real, relevant and radical ministry. We use modern technology, social events, apparel, small group bible studies and face-to-face relationship building to reach out to other women that have a desire to know or grow in Christ and we lead them into a lifestyle of faith by example.
How did you get started in your business?
I am a multi-passionate entrepreneur so when God gave me the vision for this organization I already was in business operating a salon and boutique. I decided to write the plan for this business and test the waters in my current space. I started by hosting small bible studies in my salon called “Beauties, Bibles & Breakfast” early Saturday mornings as I figured out my business model and created a monetization plan to move this from a part-time passion to a full-fledged operating business.
What are the plans that you had for your business when you first started?
When I formally stepped out with Faith & Flyness, I had an abbreviated business plan, marketing plan, monetization plan and a customer retention plan. I think we spend a lot of time thinking about how to get new clients but not a lot about how to retain them. This proved to be an important piece of the puzzle as my community grew.
What are the daily/weekly/monthly tasks that guaranteed the execution of your plan?
I can’t plan a year at once because I need to be flexible to adjust and readjust as I monitor my business. I plan a full week’s tasks every Sunday evening. My daily and weekly tasks are identified by chopping down my quarterly goals. I complete one task per day in each of five categories: Money, Market, Mission, Marketing, and Maintenance. Money tasks are ones that either make or manage money like write for next book or send out invoices. Market tasks are about building or maintaining relationships with the people I serve like emails/text msgs & checking in by phone. Mission tasks are those that help me to strengthen my skill set & sharpen my gifts to live out my mission of studying the bible or online webinars. Marketing tasks are social media, email marketing, collaboration pitches, etc. Lastly, maintenance tasks are inventory management, website updates, and things to keep my business up and running day today.My daily and weekly tasks are identified by chopping down my quarterly goals. - Charisma Adams #faithandflyness Click To Tweet
What does your business teach individuals?
We encourage and equip women to grow in their relationship with God in order to respond and live out the unique call over their lives.
What is the 1 signature thing that makes your business stand out from others?
I would say in the world of faith-based organizations, our radical approach to spreading the gospel is a little unconventional and causes us to stand out. We believe the message is sacred but not the method so we challenge ourselves to push the boundaries of our creativity to reach more people for Christ.
What do you think other businesses need to stand out in the competitive marketplace?
Authenticity. You have to discover your voice and cultivate your authentic message. Once you have that, speak it every chance you get through visuals and content. There are people waiting to hear your voice and your message.
What has been your biggest highlight of being in business so far?
The highlight may not be very big to some but it is receiving emails and phone calls from women who listened to a podcast, read a blog or attended a small group and heard or experienced something that had a major impact in their life. That’s the whole reason I do what I do. I literally still cry in gratitude every single time.
What would 1 bit of advice that you would give to someone thinking about starting a business be?
You must be certain that you have a passion for the business you are starting. Passion is what will help you to cross over the dip of when it is no longer new, exciting and fun. You will need passion to wake you up every morning and drive you toward your mission.
In 5 years from now, where do you see your business?
I am praying that in five years Faith & Flyness is reaching tens of thousands of women with the message and love of Jesus Christ in new and exciting ways. We’re also endeavoring to launch a brick-and-mortar lounge focused on hosting social, relational and faith-building events for women.
What is 1 fun tidbit about yourself that you would like to share?
Most people don’t know that I am obsessed with DIY projects, especially home interiors. I have a workshop in my garage and I am always in pursuit of vintage furniture and decor for upcycling.
Can you give us some deets’ on some of your upcoming business plans?
Faith & Flyness is expanding our apparel line through a fierce collaboration in the coming months. We are also going to begin creating small local chapters across the nation. So I welcome interest from women who believe that our community aligns with their core values and mission. Lastly, in early 2018 we are hosting a cruise and taking our annual women’s event out to sea.
Are there any other business gems that you would like to share your business experiences, plans, or lessons?
Planning without monitoring is useless. After you begin to execute your plan, you must monitor, monitor and monitor again in order to know if it’s working. Track your business sales volume and revenue, customers, engagement, followers, products, promotions, referrals, reach, etc. Scrap what isn’t working and do more of what is. Don’t be afraid to modify the plan moving forward if necessary.
Don’t be afraid to modify the plan moving forward if necessary.
Get to know more about this CEO with Priceless Plans?
Visit her site: www.faithandflyness.com