Jasmine Harris is a social media enthusiast who enjoys using new platforms to shape how external audiences view businesses. With a bachelor in Public Relations and masters in Nonprofit management, Jasmine uses her education and passion for digital communication to advance brand strategy for various non-profits and small businesses.
When she is not working on branding projects, Jasmine inspires millennial moms to have it all, by sharing her life on YouTube. She is a mom, recent master’s graduate and brand professional with more than 210,000 views on her YouTube channel, The Journey Continues. On the channel, she highlights what it takes to be a boss in the boardroom and at home. Many subscribers confirm that Jasmine has something positive to share with the world by sharing and liking her videos.
In 2016, Jasmine was recognized by the Black Pages as a Top 20 Under 40. She has been featured on NBC/ABC, WJXT, the Jacksonville Business Journal, People on the Move, and various podcasts and regional events.
What is the name of your business, what do you do in business and how long have you been in business?
I am the brain behind the brand, Jasmine Chanelle Branding and I just celebrated 1 year in business in January 2017! I embrace women where they are, equip them with tools and resources, and empower them to succeed. As a brand strategist, I help my clients find their authentic voice and develop strategic tactics to share their brand across digital platforms.
What is your career or educational background that led you into this business?
I hold a Bachelors in Public Relations and a Masters in Non-Profit Management. I’ve worked the last 6 years in various corporations and nonprofits leading strategic brand campaigns. This led me to my current business because I saw the results big corporations could achieve by investing in strategic branding. I wanted to bring that expertise to small business owners and nonprofits because I knew helping that niche would have a more direct impact on families and communities.
Who influenced you to start your business and how did they influence you?
My dad was a serial entrepreneur. Most of my life he owned many different businesses and they were never the same. He also maintained a 9 to 5 while running his businesses. I learned that as long as you choose something you’re passionate about you can find the energy to do it. He also taught me that risks are a part of any decision and that if you want big results you have to take big risks.
How do you practice work, life, balance?
I set strict cut off times for my projects which allow me to focus on family time at the end of the day or on the weekends. I also practice self-care Sundays where I am intentional about getting out of the house and doing something by myself. It may be getting a manicure or grabbing lunch somewhere new, but I always find a way to treat myself.
What does your business teach other small business owners and what are some of the changes that you have seen?
My business really helps people discover that they have everything already inside them to build a great brand. My job is to help them discover what that thing is. Sometimes it’s their unique personality, other times it’s their life experiences that give them a different perspective. I help them infuse those unique aspects of themselves into the branding of their service or project. The most rewarding is when I see the light bulb go off in their mind, and they realize that they are the key to their brand. Most clients instantly see an increase in engagement on social media when they start being authentic and true to themselves.
How does your business offer that signature touch in comparison to your competitors?
My signature touch is GIVING more than I take. Although my clients come to me for specific projects, I often expose them to other resources outside of branding. These range from financial accounting, organizational development or general management practices. All of this in an effort to provide a holistic approach to entrepreneurship. I know their brands will not continue to grow unless all areas of their business are effective.
What has been your biggest highlight of being in business so far?
My biggest highlight in business has been using my brand knowledge to barter services for my wedding, which is saving me a lot of money! Weddings are expensive, so when I sat down with all the proposals from different vendors I went to research their websites and Instagram pages. When I found a caterer that had rave reviews I realized he didn’t have a great website and lacked engagement online. So after meeting him for a tasting, I decided to pitch my services. I took him through a full re-brand and in return I’m getting a deep discount on my wedding catering. It was a win-win!
What would 1 bit of advice that you would give to someone thinking about starting a business be?
Just start! So many times we put off our purpose out of fear. The process is what reveals purpose so until you start you won’t know what your potential can accomplish. It’s in those early mistakes that you learn your true strengths are, what you need to work on and if you’re moving in the right direction.
In 5 years from now, where do you see your business?
I’m excited about the future! I plan to travel teaching other millennial moms to use their voice to launch whatever passion projects or businesses they desire.
What is 1 fun tidbit about yourself that you would like to share?
I am an information junkie! I love learning and it drives people around me crazy. lol, I ask “WHY?” a lot because I like to learn the thought process behind experiences and processes.
Can you give us some deets’ on some of your upcoming business plans?
I’m launching a series of online masterclasses and live events to teach more entrepreneurs the art strategic branding in a fun way. I also have a few speaking engagements across Florida this year and those details are on my website.
Are there any other business gems that you would like to share about your business experiences, plans, or lessons?
Don’t focus on the money. If you’re operating in your purpose the money will come. Stay focused and use your passion to achieve your goal.
Get to know more about this CEO with Priceless Plans?
Visit her website www.jasminechanelle.com