Meet Racquel Walters. She is the Founder and CEO of Le’Ura, Inc., a career consultancy business. As a Career & Relationship Consultant, she also has a background as a Licensed Medical Social Worker & Therapist where she has helped hundreds of patients through counseling, advocacy, and empowerment. She also co-hosts the Konnect & Elevate Podcast.
Racquel typically helps Success-Driven Corporate Women who are miserable, tired and stressed in their current job rise above challenges and fears when they find themselves at a crossroad with deciding to stay in their job or transition into other job opportunities with her Career Breakthrough Mentorship Program.
Racquel’s mission is to help more women accelerate and obtain their career goals faster when they implement her “Stop Trading off and Take Off System” so that they can start spending time doing work they love while making an impact and living their ideal lives! Racquel is the Author of her first Bestselling Book, “Ideal Career, Ideal Life- Strategies To Live Your Life Fearlessly!”
How did you get started in your business?
I got started of curiosity and feeling a calling to impact people’s lives on a higher level. I started my Career & Relationship consulting business because I saw a need in the market of employees having issues such as being unhappy with the job they were doing, not knowing how to navigate the workplace, build meaningful relationships with staff and managers, and not knowing how to position themselves to seek out opportunities in their jobs through lateral transfer, getting a promotion or even branching out to get other employment. I started to hone in on my message and this market after hiring a mentor and doing market research.
What are the plans that you had for your business when you first started?
I planned to hosts live training and retreats where I could engage like-minded people in a room together to work on their career and life goals.
Have those plans changed since you started? If so, how and why?
Those plans have not changed. This is still my ultimate goal. What I have been focusing on is working with clients and consulting them one on one as well as seasonally enrolling clients in my online group mentorship program.
What are the daily/weekly/monthly tasks that guaranteed the execution of your plan?I find that once I have clear goals and set timeframes to meet them it reduces my overwhelm and it allows me to stay focus on what I should be working on in a particular quarter of the year.Click To Tweet
I started this year to map out all the things I want to accomplish in my business such as the number of clients I want to work with, writing and launching my book, as well as marketing my online self-study course and services in addition to attending personal and professional development training for myself. I find that once I have clear goals and set timeframes to meet them it reduces my overwhelm and it allows me to stay focus on what I should be working on in a particular quarter of the year. Working and running my business this way has been life-changing. In addition to all of this I mentioned, working side by side with my mentor and having a community of business owners keeps me accountable to the goals I have.
How many months or years were you committed to your business before you felt like all your hard work paid off?
After two years I started getting traction and recognition for the work I was doing with my clients primarily in the online arena (social media).
How do you stay motivated on the bad days of business?
Motivation on bad days in my business differs from day to day for me. Whether it is that I didn’t close on a sale with a client, my marketing ads were not converting, or I didn’t meet my sales goal for the month, I usually take a break and reassess what went wrong and what I could have done differently next time. I use music, yoga, breathing meditation and mindfulness approaches to de-stress and keep me in alignment with how I want to serve my clients. I have grown to a place where I really work on being honest with myself when things seem to not be working in my favor. My supportive community is also a shoulder I lean on that gets me through whatever challenges I am facing not only in business but also in life.
How can new business owners stand out in a competitive marketplace?
I honestly believe that new business owners can stand out by being their authentic selves. This market is looking for people who are not afraid to speak about and show their challenging times because it humanizes them. People not only buy a product or service because it is great. They buy also from people they like and can relate to.
What has been your biggest highlight of being in business so far?
My biggest highlight is the lives that I have helped to transform. The people I have motivated and inspired to take purposeful action to live the life they want. This is what I am passionate about and it drives me to continue to do the work I do.
What would 1 bit of advice that you would give to someone thinking about starting a business be?
My advice would be for you to start researching the market you want to start a business in. Test your message with the audience you want to attract. This is valuable and will help you to find out what their needs are and how you can solve their problem.
Are there any other business gems that you would like to share about your business experiences, plans, or lessons?
I would like to encourage the readers to expect failing many times in their business. Know that it is a part of the process and the lessons you will learn will be valuable for you to re-analyze and make changes if necessary to move your business forward. Also, remember your why for starting your business, your why and your passion will fuel you on challenging days.
Want to connect with this Priceless CEO?